Microsoft has ousted Coca-Cola from three of the most valuable brands in the world
This week was a momentous event in the world ranking of brands. In a new ranking of the most expensive brands in the world by rating Agency Interbrand in third place last year rose Microsoft, pushing out the first three Coca-Cola.
Interestingly, Coca-Cola from 2000 to 2012, has consistently ranked first in this ranking, but lately losing ground. Over the past year the value of its brand dropped by 5%.
In the second place, like last year, is again Google. The first place confidently takes an Apple — American technomania in the first place for 5 consecutive years. Thus, all companies included in the top three is an American technology giants.
The brand value of Apple rose 3% to $184 150 000 000. The Google brand rose by 6% to $141 700 000 000. The Microsoft brand has become more expensive by 10%, its cost was $79990000.
A major breakthrough in the brand promotion carried out by the company Amazon, which added +29% over the last year. If three years ago, in 2014, the brand value was $ 29 400 000 000, by 2017, it has gone up more than doubled and is now 64 700 000 000. The company takes 5th place in the ranking.
In the top ten for the first time got the social network Facebook, the value of its brand rose by 48% to us $48 180 000, the company ranked eighth. Also in the top ten included Samsung, Toyota, Mercedes-Benz and IBM.
The ranking of the most popular brands
Another very interesting TOP 100 most loved brands has published a resource NetBase, a leader in the field of corporate and social Analytics. So, the most loved global brand is a social network Facebook. But the most interesting thing in the top ten rankings were the popular games, which eventually took seventh place, ahead of famous Netflix.
As you can see from the rating brands, global IT corporations every year reinforces its position, displacing from their homes, iconic brands in the US and throughout the world.
Sources: Interbrand
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