SONY ceases production of smartphones series Xperia X (4 photos)

Japanese Corporation Sony has announced its exit from the market of mid to premium smartphones and ceased to release in 2016, the Xperia X and Xperia X Compact. The implementation of smartphones, with the average cost, but positioned as a device with technical characteristics similar to the flagship, did not bring significant profit, which was much worse than planned volumes. Even in Japan, the home of SONY Corporation, smartphones, showed only 85 percent result from the intended volume. Global sales did not reach half the planned target and stopped on the threshold of 43 percent, while data for other countries is in the range of 32 percent.

At a meeting of investors of SONY this year, it was decided to focus on the release of the flagship smartphone, and mobile devices, average price (flagships – Xperia Premium Xperia XZ and XZs, and “middling” – Xperia XA1 and XA1 Ultra). While the Corporation intends to use exclusive technology, which has its own patented design. For example, the Motion Eye camera has the ability to shoot with a slow rate of 960 frames/sec. Original technology SONY is true 4K monitor with HDR. In addition, promising is the development of antennas with high transmission rate up to 1 GB/s.

This year, Sony will present flagship smartphone Xperia and Xperia XZ1 XZ1 Compact. The previously announced model Xperia X1, which is the continued development of Xperia X, in light of the decisions taken can be discontinued and not shown on the presentation.

Source: phonearena.com