Tim cook justified the cost of the iPhone X (2 photos)
Presentation of the most expensive in the history of Apple’s flagship smartphone iPhone jubilee X has spawned a great interest in the reasons for the high cost of the device. Justified the price for the iPhone X with 64 GB of memory at $ 999? And this price for the USA only and excluding the payment of taxes, other countries as a result of customs duties, taxes and fees get iPhone X standard equipment for the price oscillating in the district 1018 – 1390 $ (X iPhone with 256 GB in the US is 1149 dollars, and in other countries from 1165 to $ 1686). Particularly acute was the question of price after the publication of data Ichunt about the cost of components iPhone the X component 412 dollars.
To justify the fairness of retail prices at the jubilee X iPhone tried Apple CEO Tim cook in his recent speech in the TV show Good Morning America on ABC. In answering the question about the justification of such high prices for iPhone X, he said: “in fact, this is the price for the technology you get in the device”.
Further, cook noted that currently, users are able to obtain lasting installment buying smartphones and not to pay the full amount immediately, in addition there is a programme of exchange of old iPhone models for new ones that will help reduce the cost of purchase. Also the mobile network operators are actively using discounts to increase the number of customers.
Source: theverge.com
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