Apple is preparing a smart column with touch screen

Amazon plans to soon introduce smart column equipped with a touch screen. Thanks to the efforts known to an insider Evan Blass, we can already obtain a visual representation of how it will look next generation of Amazon Echo. Meanwhile it became clear that a major player like Apple is not going to keep up with Amazon on a step. During an interview with Philip Schiller, Apple’s Vice President of global marketing, hinted that soon the company will present its own column with a touch screen.

Reporters asked Schiller what he thinks about Amazon Echo and Google Home. The Vice President made it clear that enthusiastic about these two products he does not share:

My mom used to say that if you can’t say good, it is better not to say anything.

Phil Schiller

Later that Schiller shared his thoughts about the usability of “smart” speakers equipped with a touch screen and the practicality of these supplements in General:

There are many moments when the voice assistant can be really useful, but this does not mean that the screen will never be used. So its no more a drawback. For example, if I’m looking for trails and use Maps, Siri can you tell me about them, but it would be more comfortable if I saw this card, would be able to see the turns, see where traffic jam. So I would better understand your route and how to follow it.

Most likely, Apple will unveil a smart column in the next month during WWDC 2017.


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