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Choosing a TV: How not to fall for marketing “bait”

When you select TV, and many other types of equipment, there are many pitfalls. And it seems that one of the main tasks of the producers and marketers is to equip its TVs are the highest number of technologies with long and impressive titles, and thereby to confuse customers.

фото Выбираем телевизор или Как не попасть на маркетинговую «удочку» - ТВ в интерьереHowever, all is not gold that glitters. In order to clear the wheat from the chaff, it’s important to understand what tricks are advertisers to show that their TVs much better than the competition. And, as sad it sounds, most of these tweaks make any sense to the consumer does not have. But allow manufacturers to send the cost of their products in their desired direction.

How not to fall for beautiful words and persistent advertising? How to understand what the TV really needs and what marketing trick?

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Семья у телевизораToday our guide will help You understand the most popular advertising gimmicks and to determine the optimal settings that will actually be relevant to You. Why pay for something that has no practical application and common sense?

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор 3D

The contents

  1. Determined by the budget
  2. Size matters
  3. The type of matrix
  4. The frequency sweep of the screen
  5. Screen resolution
  6. Color gamut
  7. What is better: flat or curved screen?
  8. Do you need Smart TV?
  9. The number of HDMI ports
  10. Sound
  11. Insights

Determined by the budget

TV is such a technique, the range of prices is very extensive. Even in the budget price segment to choose a decent option while there are models that cost the equivalent of a decent car. So no wonder the budget is the first paragraph.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Домашний кинотеатрArriving at the store and once in the lens of the attention of consultants, there is a risk that, yielding to their tricks and arguments will have to part with a greater sum or even purchase a credit relationship with any Bank. So the trick here is vigilance and a clearly defined financial framework.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор в гостинойIt is better to choose the TV in the middle segment, which is quite justified. In the most inexpensive models, often no need for today functional minimum, expensive TVs often and bend characteristics from the main mass can be eliminated without any damage. Of course, if you don’t need to buy a TV better than his neighbor.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Большой телевизор

Size matters

Choose such large appliances as TV, random is not desirable. You can hurry and buy a large sturdy “plasma”, and then sluchitsa with her placement in the room. And not the fact that the result will satisfy 100%. Therefore, it is better to prepare and figure out: where, how and in what place will be the new thing, otherwise you’ll have to “accommodate nemeshaeva”.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор с большой диагональюAn important role in this plays the attachment method. It is certainly worth considering. As you know, two of them located on the legs or mount on the wall. If it is assumed under the TV stand, its size will also have to be considered, or too narrow or too wide model relative to the table will get out of the interior.

Well, if the TV will be placed in the furniture set, there is a bit of options – Willy-nilly, this will depend on the actual size of the niche under it.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор в гарнитуреWall mount definitely gives you more freedom – you don’t need “attached” to the furniture and its dimensions. But also here has not done without nuances.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор на стенеThere is an unspoken rule that the optimal distance for viewing is 3-4 diagonal of the TV. This parameter is rather arbitrary, but the grain of truth in it.

If the screen is too big, or watch it will be from very close distance, it will be difficult to cover the whole picture and the eyes will scatter around the screen that will lead them to fatigue. Conversely, if the TV is too small (or is), it will not be seen parts that is also joy and comfort will not add.

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Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор в стенкеLet’s count up on the figures. For example, a model with a diagonal of 42 inches. It is known that an inch is 2.54 cm, so in inches of the resulting diagonal 106,7 cm it Turns out that the most suitable distance to the TV should be at least 3-3,5 meters.

Now, matching the figure to the actual room. There will be enough space for a good coverage of the picture or it is better to choose a more modest diagonal?

In fact, it is better to go on the reverse. Beforehand, measure the distance from the proposed site to accommodate the future purchase and based on this figure, choose a TV. By the way, the measurements are best done at eye level.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Диагонали телевизоровBut those who do not want much bother with all the measurements and calculations, there are still the conventional “standards”. For example, if TV is selected for the cuisine, it is usually 19″-30″ enough. For bedrooms, which area is usually more cuisine, you can choose the model and more – 24″-40″. For spacious living, which usually plays the role of home cinema, can be considered a more impressive size – up to 50″-70″.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор для кухни

The type of matrix

Speaking globally, now on the market, TV there are two main types of matrices: LED and AMOLED. Consider their major differences.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Пара у телевизораThe main part of the niche is flooded with LED TVs. Their peculiarity is that the entire screen is illuminated as a whole, regardless of the color of the pixel. What backlight can be either on the perimeter of the matrix and throughout the rear area. Because of its structure, the main problem of this type of screens remains black color – it appears grey because the backlight is still “lightens” the black pixels.

In all other respects the same as the display on top. Another advantage of such matrices is their low cost.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Разница между LED и AMOLEDAMOLED displays have a fundamentally different structure – in which each pixel is lit separately, not depending on the neighboring. Of course, the matrices of black always remains black because the pixel is simply not “burn”. By the way, called this technology can have different manufacturers in different ways – marketing is marketing. For example, the Samsung is called QLED, although the essence is the same.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - AMOLED-телевизорIt is logical to assume that the price of AMOLED TVs is sensitive exceeds the first. And now it is worth considering whether it is necessary at times to pay for the TV with more “cool” technology of the screen?

The frequency sweep of the screen

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - 3DThis is one of my favorite settings, which like to “speculate” advertisers. The refresh rate is the update rate of the image on the screen in one second, measured in Hertz. That is, 100 Hz means per second the picture is updated 100 times.

What is the desired refresh rate for comfortable viewing? If we are talking about streaming television and watching a normal movie, one can choose the rate of 60 to 100 Hz. For 3D content and update rates need twice. That is, if you want to comfortably watch movies in 3D, multiply the first digit by two. Get 120-200 Hz.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор с 3DAnd what is 800-1000 Hz? This is the marketing, which motivates the buyer to part with more money for useless. First, at this stage, the picture can not physically updated at a speed 1000 times per second. And secondly, even if I could, the human eye is such a “work” can see and appreciate. Catch the catch?

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Screen resolution

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Разрешение экрановLet’s first define what is resolution and what it affects. Resolution is the size of the displayed image, measured in pixels. And the larger the size, the clearer the picture we can see.

Today for televisions there are two most common resolutions: Full HD (1920×1080) and 4K (3840×2160).

Full HD today holds the position of a television standard in the segment of TV is very common, and pricing of such models is quite flexible. Watch streaming television or movies in high quality with Full HD screens are very pleasing to the eye.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Full HDHowever, TVs with resolution of 4K are now actively advertised and promoted by marketers as the technology of the near future. Still, the 4K resolution is two times “cooler” Full HD! In addition, many famous brands such as Samsung, Sony and LG, already engaged in the production of 4K TVs.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - 4К-телевизорBut whether 4K is twice more precise and quality image? Today – unlikely. First and foremost, to appreciate the delights of new technologies, need and content appropriate. While the bulk of programmes and movies still being shot in good old Full HD (and some even in HD).

If the picture is in Full HD will take a big 4K screen, the image quality will somewhat lose its appeal. Although it depends on the diagonal. For example, on a 40-inch 4K TV Full HD looks great, but the larger diagonal of similar quality can significantly distort.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - 4К-разрешениеIt is worth noting that the now-obsolete HD-resolution (1280×720) in TVs has outlived itself and now remains the prerogative of more compact and mobile devices – smartphones and inexpensive tablets. But to replace the normal HD came HD Ready, resolution of which is 1366×768 pixels. The difference between them is, as You noticed, is not great. But if You see a label “HD Ready 1080”, then you know that it’s not Full HD, and yet superior HD.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - HD Ready 1080

Color gamut

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Цвета на телевизореAll modern matrices allow you to display a wide range of colors and shades. Almost every model TV color settings the “default” is able to fully meet the needs of the average viewer. For a more sophisticated “color palates” there is a manual setting of colors with a bunch of parameters and functions.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Цветовой охватIf one of the chips TV supports a super-duper display technology colors, which supposedly expands the color range, you can safely ignore and not waste her precious study time. It’s all the same marketing tricks.

What is better: flat or curved screen?

The choice of the shape of the screen it is best to tie to the location of the TV in the room and the area view it. Manufacturers aggressively promote their “innovation” — curved screens. But whether they are good, really?

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Изогнутый экран “Bent” the screen is good in the case if, for example, the TV will be placed in the living room, directly opposite the sofa, and view it will be 1-2 people with a relatively close range (up to 1.5-2 m). Otherwise, when a deviation of the viewing angle, the picture will be lost, no fun will be gone.

This option is good only for home theater and for all.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Ровный экранThe most practical remains flat TV, which is conveniently “seen” a big company from different angles, and not on clearly defined trajectory.

Do you need Smart TV?

Most TVs on the market in the medium price segment and above already have a built-in Smart TV. What gives?

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Smart TVIn fact, Smart TV is a feature that extends the capabilities of conventional TV, turning it into a simple computer. With the TV now you can surf the Internet, sit on social networks, download more apps to broadcast video from the popular online resources and even make video calls. It’s like working with your tablet with a huge screen without the touchscreen.

It would seem – Yes it’s cool! However, not all so rosy. Actively promoting the new technology, producers and advertisers rarely mention the fact that manage all these functions have with the remote.

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Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Пульт для Smart TVEven after prolonged exercise and improve skills in working with this type of control, using the TV as a PC very soon become bored. In the best case, it will be convenient to view the streaming video from the world wide web (by the way, some of which are paid), and typing the console – this is sheer torture. Much easier to use a smartphone, tablet or computer.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - ИнтерьерIf You believe that Smart TV in the near future, You obviously do not need, you can safely choose a model without it. Anyway, if I will need to make a device “smart”, you can always buy the prefix Smart TV and select it based on their requirements.

The number of HDMI ports

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Семья за Play StationIn modern reality TV is not only used for watching news or movies. If you to connect different devices, the TV turns into a family multimedia hub. It can be a media player, console, Smart TV, gaming console, like Play Station or Xbox, and the like.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Play Station 4In order to later constantly swap peripherals, it is better to calculate in advance how many connectors will be needed. It will relieve user from headache, and ports from fast wear.

Sound

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор с домашним кинотеатромNo matter what new epithets and names were not invented by the producers for the speakers in their TVs, swim in it, as well as to expect a miracle, not worth it. Good acoustics with “good” sound is, by definition, cannot be compact, as all modern TVs are becoming thinner and thinner. Therefore, even with a great desire to place good sound in a sleek panel of the TV will not work in any way.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Телевизор с акустикойOn this basis, pay attention to “curly” names of sound systems in televisions makes no sense. If you need a real cool sound, even a pair of active speakers in good-quality buildings “will surpass” the fancy (again, based on the title and advertising) the acoustics in the telly. And to create a special atmosphere connoisseurs of movies with special effects and did not prefer home theater.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - Акустика для телевизораIn any case, acquiring an additional “sound”, you can win not only in quality, but at a cost. It is not known what the value of the appreciated manufacturers have their “sound innovations”, and how much will have to overpay for a brand name.

Insights

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - ТелевизорSumming up, briefly summarize the important points that you need to know before buying the TV.

  1. In advance, define the financial scope, if you later do not want to get hooked on technology and spend extra money.
  2. Second and one of the most important necessary the diagonal of the TV. It is better to estimate the distance from which you watch his “new clothes”.
  3. Decide on the type of the matrix. So whether You need AMOLED-TV, the value of which is sensitive than normal LED?
  4. The refresh rate of the screen. Consider whether you need a TV with a frequency of over 200 Hz.
  5. The resolution of the screen. Today, Full HD is a great solution. However, if You look to the future, it probably makes sense to consider 4K TVs.
  6. The shape of the screen. If the TV You choose not only for yourself but for the whole family, the unambiguous priority of a classic flat screens.
  7. Decide whether You personally Smart TV.
  8. Estimate the right amount of HDMI ports, so then an insufficient number of connectors does not bring discomfort.

Выбираем телевизор или Как не попасть на маркетинговую «удочку» - ТВParameters which can be neglected:

  1. The color gamut. Almost all models it is about the same, and the color reproduction is more dependent on the presets.
  2. Acoustics. The presence of a particular “brand” of sound systems will not give the full “surround” sound.

We hope that our tips will help You not to miscalculate and choose the perfect TV for the whole family!

Choosing a TV: How not to fall for marketing “bait”

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