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Despite the financial success, the brand value of Apple fell by $38 billion

According to the latest report of the analytical company BrandFinance, despite record financial performance for the year 2016, early 2017, the brand value of Apple fell by 38 billion and now stands at 107 billion dollars.

Несмотря на финансовые успехи, стоимость бренда Apple упала на $38 млрд

According to the latest report of the analytical company BrandFinance, despite record financial performance for the year 2016, early 2017, the brand value of Apple fell by 38 billion and now stands at 107 billion dollars.

The first ten leaders

In the first place was Google. Its value increased from 88 to 109 billion dollars. Apple slipped to second place. Three leaders closes the Amazon with a cost of 106 billion dollars. The fourth place got AT&T (87 billion), and Microsoft fell to fifth place with 76 billion dollars. In sixth place Samsung (66 billion), the seventh Verizon (65 billion). In eighth place with 62 billion dollars was us retail chain Walmart. In ninth place is Facebook (61 billion), and on the tenth of ICBC (47 billion). Full list of the 500 brands it is possible to watch if to shove on the link.

brandfinance 2017.png

Glorious past

In October 2016 the analytical company Interbrand published its report brand value. In this , the first line was Apple worth 178 billion dollars. But according to BrandFinance last year the brand value amounted to 145 billion dollars and he, too, was in the first place. In the same year, Apple was recognized as the most influential company in the world. What caused the fall in the value of well-known company is still unknown.

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Source: BrandFinance

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Despite the financial success, the brand value of Apple fell by $38 billion

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