Huawei announced that launched earlier this year flagship smartphone Huawei P10 and P10 Plus was obtained from an independent international Association of Technical Image Press Association (TIPA) award for “Best photomarathon 2017”. Like their predecessors, Huawei P10 and P10 Plus was developed in close collaboration with the company Leica Camera AG, participated in the creation of dual cameras second generation Leica and Leica Pro Edition. To determine the winners of the experts of the Association class are engaged in a number of tests and assessments, and editors of 27 professional, Amateur and business magazines from Asia, Australia, Europe and North and South America and then vote for the best products.
“Such a high evaluation of the photographic abilities of smartphones Huawei P10 and P10 Plus from the industry experts is very important to us. We are grateful for the recognition of our achievements and are confident that we can elevate technology mobile photography to new heights. This award was in recognition of the fact that we achieved our goals,” said Executive Director of Huawei Consumer Business Group, Richard Yu.
“Smartphones Huawei P10 and P10 Plus impressed the technical Commission and members of the class due to its design and innovative features that allow you to make bright and clear images, especially in low-light conditions. The combination of fast Leica lenses and dual sensors makes the models P10 and P10 Plus is the revolutionary products that raise the bar for mobile photography to a new level,” commented the Chairman of TIPA Thomas Gerwers.
In Huawei P10 and P10 Plus applied the world’s first 8-megapixel front camera, the Leica that allows you to create high-quality portraits in the typical style of Leica cameras. Functions improve portraits, artificial changes in the nature of light and the technology of three-dimensional face recognition with high accuracy guarantee the obtaining of the Studio shots in the most ordinary conditions.
Dual core camera Leica second generation smartphones Huawei P10 and P10 Plus allow you to take pictures with a wide aperture to get bokeh effect, while the front camera automatically switches to macro mode when the frame appear a few individuals at a time. With hybrid you can zoom to focus on specific fragments of the frame, without losing overall sharpness and image quality. With all this, the new cameras are small and do not protrude outside the housing without violating the compact design of the smartphone.
In addition, this year, Huawei in cooperation with Leica and the London contemporary art gallery the Saatchi Gallery organized an exhibition of portraits. They were made using smartphones family famous contemporary photographers, including Chris Levine, Berhaut Smilde and Manfred Baumann. The exhibited works are United by the theme of the interpretation of “new aesthetics”. The exhibition was first shown to the public at the world mobile Congress in Barcelona, together with the world’s first exhibition of self-portraits “From a selfie to Express themselves,” created by the curators of the Saatchi gallery. The exhibition explores the history of self-portraits from velázquez to the present day and pays tribute to the creativity of trendy selfies. The exhibition “From selfie to self-expression” will be open until may 30 this year.