Story frames: the evolution of smart phones for the rich
Mobile phone long ago became not only a device for communication, but also an indicator of status — the steeper the owner of the “tube”, the better and more successful he is in the eyes of others. At some point, leading companies have realized this pattern and launched the production of devices not just the business class, but the real treasures of gold and with leather trim. We remembered how varied precious phones from the deceased Vertu diamond to the iPhone.
The history of gold (in all senses) phones began with Vertu, and more precisely, while the Finnish Nokia: the company has considered how it will look in the camera, if “let go” of the budget of its production. For this in England has established a branch, called the Vertu, and began to create.
In 2002, the Museum of modern art in Paris presented the first luxury phone — Vertu Signature. Not just a “dialer”, and Executive-have accessory: the device is trimmed in leather, Golden inserts tested. Vertu has made it known that sells and service: a personal Concierge could entrust the ordering of tickets or ask your nearest boutique hours Rolex. Signature became a big hit among affluent audience. And the popularity of this phone in Russia, said the publication of the University of Cambridge.
In the photo below — Limited Edition Signature Cobra valued at approximately $360000: housing with decorative snake covered in gold and diamonds. This version came out recently, but on the basis of the Signature, which is technically in 2002, not enough stars in the sky: modest TFT-screen in 128×160 pixels, simple battery and antenna. Clamshell Panasonic GD87, which appeared in the same 2002, already knew how to click the digital photo, and the screen was bigger.
Exclusive phone — not necessarily a scattering of precious stones in the steel casing. A relatively inexpensive model Bang & Olufsen Serene was worth €1000 and resembled a powder compact. But the eccentricities do not end there: access to the “SIM card” and battery opened only with a special screwdriver, and the pupil camera was looking to the side.
The first push-button telephone, which entered the Guinness book of records as the most expensive, bought for a million Euro wished to remain the unknown Russian businessman. Exterior of the refined Goldvish Le Million seen in the photo, but inside a lot of interesting things for 2006. Camera, FM radio, support memory card 2 GB and MP3 player allows you to transfer tracks via Bluetooth.
And is the Diamond Crypto from the Russian company Ancort Company. The device created in the creative tandem with the Vienna jeweler: platinum, diamonds 50. Cost prohibitive — more than a million dollars. Interestingly, Crypto is equipped with advanced encryption technology — to make sure no one invaded the private life of an honest billionaire.
Over time the race of the jewelry involved and the manufacturers of conventional devices. For example, Motorola has done a very nice thing RAZR2 V8 Luxury Edition on the basis of clear what the camera. All the same, but in real gold case with leather trim. The price of the phone at the time was rather big — $900.
LG and several other companies went the other way, not stressing the status of countless rhinestones and design and logos fashion houses on the housing. One of the most successful examples of this friendship was the LG PRADA: a small three-inch square for $800, which had to 2006 touch screen.
No, that’s not inlaid with sapphire iPhone (but to him we shall return), and the usual program I Am Rich “luxury theme” came to software. I Am Rich fully meet the requirements of the era: for the price of $999 she didn’t do anything. Literally. And yet eight people bought it — a real luxury.
But and iPhones! This beauty is worth about eight million dollars and is the most expensive smartphone in the world. The Apple logo is laid out of 53 diamonds, and the standard Home button replaced by platinum with a pink diamond. There were options and more modest: Supreme Goldstriker iPhone 3G for $ 3.2 million — gold case, along the screen 53 diamonds.
Train glamorous dropped by and hour Affairs of the master. Tag Heuer has released a nice smartphone Link is weak inside but so damn beautiful outside. The device for 170 thousand rubles, Packed in steel case and particularly durable glass, trimmed with calfskin, alligator or lizard. And a bunch of mechanical parts, special wheels and folding lid — a reminder that the smartphone was invented in the time of the company.
However, there are exclusive smartphones with almost the top-end filling. Lamborghini Tonino Alpha One for 120,000 rubles not only offers Italian leather and constructed from liquid metal, but the Snapdragon 820 chipset, 20-megapixel camera, fingerprint scanner, cool audio and a 2K AMOLED display.
Another gadget is a luxury-class confirms that the time technically backward gold phones were a thing of the past. Danish Lumigon T3 is made of the same metal luxury yachts, but its main advantage is not this, but the night vision camera — Lumigon can shoot in absolute darkness. The price of the background millionodollarovye models price of a smartphone may seem modest, from $925. But unique materials and features, plus small scale production are attributes exclusive solutions.
The desire of buyers to combine an expensive wrapper with tech filling have altered the market of expensive smartphones. In place of unwieldy large manufacturer came to tuning shop. Here top-end iPhone or Samsung adorn gold, platinum, leather of rare animals and add as many diamonds as you wish your soul (and wallet will allow). A vivid example — iPhone X from the company Gresso in the case of a 200-year-old black wood, covered with 18-carat gold. For a exclusive have to give 238 thousand rubles.
Author: Illia Bozhko