Recently, the network appeared information about the fact that next month the company of Apple announcing a new generation of its TV set-top box Apple TV.
As reported by Bloomberg, the updated Apple TV will be one of the key products presented at the September conference. The console will get a new processor that will be able to provide support for content in 4K resolution, which will greatly improve video quality.
In addition, Apple is testing a new version of app TV, which was launched at the end of 2016. According to rumors, there will be support services, a video content in real time. Previously, the network has repeatedly appeared rumors that the new Apple TV will get support for HDR-video.
Bloomberg also reported that Apple is in talks with film studios about updating the movie collection in iTunes, which must support the resolution. Previously this fact has been confirmed by the screenshots of the purchase history iTunes.
Apple is also discussing plans to introduce 4K resolution in third-party apps like Vevo and Netflix. In Blomberg note that Apple has recently hired several key figures in the field of video and TV set-top boxes. In January of this year, the company began to cooperate with Timothy Terdalam, who previously worked at Amazon over Fire TV console. In June, the company hired former Sony Pictures Television presidents Jamie Erlayt and Zach Won a Hamburger.
It is worth noting that, if this information is reliable, fall 2017 will be rich in novelties. According to rumors, in addition to updated Apple TV with support for 4K video, Apple fans will also see three new iPhone, a new watch Apple Watch LTE, smart HomePod column and iMac Pro with a 18-core processor.
Earlier we told you that the project is an unmanned vehicle from Apple postponed until better times.