The algorithm has created 7 million unique labels for Nutella
A serious challenge for designers, circulation of seven million jars of Nutella were sold out within a month.
A serious challenge for designers, circulation of seven million jars of Nutella were sold out within a month.
What is the secret?
This success is the result of a neural network that generated seven million unique labels from various combinations of patterns and colors. Mathematical algorithm is the result of cooperation of the manufacturer of Nutella, Ferrero S. p.A and advertising Agency Ogilvy & Mather Italia, in the framework of the project of Nutella Unica. Following this success, Ferrero plans to launch in Europe, the Middle East and Africa. Well, dreaming about the appearance of unique jars in the CIS countries, to the delight of collectors.
Source:Dezeen
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