The cover of the June XXL took the smartphone Motorola

The cover of the June XXL took the smartphone Motorola

The editors of XXL magazine put on the cover of its June issue a photo taken on a smartphone Motorola Moto Z c module-Hasselblad camera True Zoom. The author is a Ukrainian photographer Vitaliy Rudenko. Heroes cover made a bright trio with a rather candid photoshoot inside the magazine. For the first time on the cover of gloss Julia Gershun, Aleksandr skichko and Vladimir Ostapchuk. These guys have seen Eurovision, so to speak, from the inside. Guys – as lead of the contest, Julia, as a leading gossip columns, heard about everything that happened on this event, personally communicated with all the stars and participants of Eurovision Song Contest 2017.

“Remove cover on a smartphone in the world, we can say has become a new trend. Cover with the experimented TIME, Billboard Magazine, Condé Nast Traveler, Bon Appétit and other famous publications. We decided to be the first one to do it in Ukraine”, – said Nikita Dobrynin, guest editor of XXL magazine.

According to Vitaly Rudenko, who has for many years cooperated with the publication,

this is his first experience of professional shooting on a smartphone. “XXL offered me an interesting experiment, and the smartphone has shown itself from the best side. Due to the fact that Hasselblad True Zoom Mod Moto shoots in RAW format, with properly adjusted light and the subsequent processing of photos, we managed to achieve the quality required for the cover,” – said the photographer Vitaliy Rudenko.

“To be first is always exciting, but if the engineers of Motorola Mobility at the time not experimented, it is impossible to imagine what would be our world without mobile communications. Progress does not stand still and, after a few decades, we can offer people technology that, thanks to the modules that turns a smartphone into a quality camera, powerful speaker, projector, or game console. I am glad that the editors of your favorite magazine XXL for my experiment I chose our product. Module camera for the family of smartphones Moto Z has developed together with the famous Swedish company, Victor Hasselblad AB, which produces professional photo equipment. It is equipped with a sensor of 1/2.3″, 10x optical zoom and xenon flash that allows you to make very high quality images”, – said Andrei Polyakov, head of smartphone business of Lenovo in Ukraine, Belarus, Georgia, Moldova and Armenia.

Shooting the cover and inside the June XXL photo shoot was held at two locations: in the Studio and on the summer terrace of one of Kiev’s hotels. The latest issue of got an improved structure. Inside, in addition to the main photo shoot – a lot of interesting. In the section devoted to travelling, XXL breaks a couple of myths about the United States and Jamaica. Authorsden talks about the best cars this summer. The protagonist of the room – incomprehensible John Malkovich, the actor of incredible charisma and talent. Section “Style” introduces important trends and novelties of the perfumery market.