Brand Tissot is among the few watch brands, whose name is known so that needs no introduction. Already half a century the company maintains a reputation for producing exceptionally accurate and excellent timepieces in the world. It’s no joke – even the Royal court of the Russian Empire considered a Tissot worthy of the August rulers, and today they choose well-known businessmen, athletes and politicians.
All produced brand name watches are the standard Swiss timepieces, famous for their conservative, rugged, accurate and prestigious design, and a variety of models will satisfy even the most demanding customers.
Both began their path to the world watch the top most popular Swiss brand? How a small family business the company has grown to a world leader in the manufacture of watches? What issues and with whom to cooperate, the brand today? The answers to these and other questions can be found in our little tour of the 150-year history of the company.
The birth of the Tissot brand is rooted in mid-nineteenth century. July 1, 1853 in the Swiss city of Le Locle collector watch cases Charles-Feliciano Tissot and his son Charles-Emile opened a small workshop chronometric mechanisms. It was called the enterprise spirit of his time — “Charles Tissot and son.”
At first, the future Swiss brand looked modestly and more like a place for artisanal Assembly hours. However, in those days a small company could boast of skilled craftsmen and connoisseurs of horology.
Quickly get popular on their ancestral lands, in 1858, Tissot, Jr. decides to go to Russia to promote their products outside of their native Switzerland. Could it then, Charles-Emile to assume that the watch will make a splash? After only 8 years, in 1866, Tissot achieves the title of supplier of watches to the Russian Imperial family and Royal court.
However, the revolution and the coup has shattered the hopes of the Field, Tissot, grandson of the founder of the brand, strengthening its position in Russia. Paul was forced to close the family business and to go back to Switzerland.
After the absolute victory in the Russian market and based at the Imperial Moscow of its office, the watch manufacturer began to gain popularity throughout Europe and America.
When the manual production of watches ceased to satisfy the increasing demand worldwide, it was decided to transform the workshop into a full-fledged factory with modern (for that time) equipment. Thus, in 1920 and to this day the company is engaged in serial production of chronometers.
Increasing production, the company first faced the problem of realization of its products. Therefore, in 1937, Tissot and Omega decide to join forces and merged into one Corporation, SSIH (Societé Suisse pour l’industrie horlogère).
The merger has enabled both brands to distribute spheres of influence in the market: Tissot left for a mid-price segment, and Omega was engaged in the sale of prestigious and more expensive watches. Over the next 20 years, the Corporation will attach to up to 50 businesses, making it a leader in the Swiss market hours.
In 1985, the SSIH Corporation, one of the core members which is almost 50 years old is a rolex, a part of the holding SMH. In the late 90-ies of the last century the holding was renamed as the infamous Swatch Group Ltd, which United under one flag many independent watch manufacturers in different price categories.
Already entered a new Alliance, the company continues to experiment with the materials of the buildings. Thus, in 1985, was presented the first watch made of granite, two years later watch with mother-of-pearl shell, and in 1988 a clock in a wooden “frame”.
Of course, the serial wrist such products did not. But these original developments have entered the name rolex in the world history of watchmaking not only as a top-notch maker of timepieces, but also as an innovator and experimenter.
The brand many associated with the sports world. And for good reason. Since the early 30-ies of the last century, the brand was the sponsor and chief timekeeper of a variety of sports competitions. “Baptism of fire” was the sponsorship of the brand in skiing competition held in Switzerland in 1938.
In 1957 Tissot was the official timekeeper for the prestigious tennis Davis Cup and since then bears this proud title, in many sports: Cycling, and car racing, the world Championships in ice hockey, basketball tournaments and Championships in fencing.
The company is also engaged in production of limited series of sports watches. For example, for the Swiss hockey team was released a series of watches oval-T range, which has become a favourite mascot not only for athletes but also for fans of hockey.
By the way, brand Tissot has been designing and producing watches for various sports clubs and associations. As the official supplier of watches manufacturer is cooperating with the International Cycling Union (UCI), the Australian football League (AFL), Chinese basketball Association (CBA), a world Superbike Championship (SBK) and the National basketball Association (NBA).
Nothing says masculine style like a prestige Swiss watch. A watch can say a lot more about its owner than himself. And, not to be unfounded, we offer you to familiarize yourself with popular models of men watchesthat have conquered the temptations of the heart in more than 150 countries.
The case is made of stainless steel with a Golden finish which is complemented by a black leather strap with embossing. The stylish black dial with Roman numerals displays date and seconds separate. Thanks to the transparent back cover you can partially see the clock mechanism on the back side. Representative watch from the Le Locle is the perfect complement to an aspiring business person.
Watch Tissot Quickster NATO from the T-Sport will appeal to lovers of practicality and minimalism. The silver dial, protected by sapphire crystal, features Arabic numerals and indexes, and the lower part displays the date. Hands with luminescent coating displays the time even under poor lighting conditions.
Steel body got a water resistance of 100 m, this means that Quickster NATO can be worn in the shower or pool. Removable strap is made from durable synthetic material. A feature of the model is the ability to change the straps depending on the look or mood.
Dial with tachymeter scale and silver-tone indices closed sapphire glass and the hands have a reflective coating for night use. Watch Couturier Quartz, as well as Quickster NATO, received the class of water protection 100 meters. Watches this design is truly universal and suitable for any style and men’s image.
Feature of women’s timepieces is that they are not only durable reliable watch, but also an elegant accessory that is not subject to time and is always in fashion. What models rolex offers to complement the image of modern women?
Stylish and feminine watch Tissot Lady Heart Powermatic unlikely to impress any girl. Classic looking model of women’s watches on closer examination takes on a touch of romanticism – instead of the number “12” on the dial there is a window in the shape of a flower, a Flirty opening clockwork.
The design of the clock is made in the spirit of minimalism on the dial, in addition to brand name, there are only two hands: hour and minute. The stainless steel case combined with a black leather bracelet and a black dial create a simply, yet sophisticated ensemble for a business lady.
Watch the dressport Tissot represent a real chronograph for the contemporary woman. Despite the large and informative body, model looks elegant thanks to “facilitate” design elements – mother-of-pearl dial and embossed leather white strap.