Time for a change in Microsoft thinking about the future of smartphone (3 photos)
Satya Nadella, head of Microsoft, announced that the Corporation will continue to produce smartphones, but with new functionality. Recall that a series of devices on the Windows fell, and the purchase of Nokia has become unprofitable for the company, but the CEO believes in a bright future.
What Satya Nadella thinks to add to a smartphone? In an interview with some publications he hinted at the release of a new hybrid smartphone with a personal computer. The first attempts in this direction were made in 2015, when the first devices with Windows 10 able to replace the computer, using the Continuum.
But the numbers of sales speak for themselves. In the first three months of 2017, the amount from the sale of smart phones totaled $ 5 million. The same period last year, showed 735 million dollars. And 2015 for the year of $ 1.4 billion. The last 1.5 years Microsoft has been producing smartphones. The company’s share in the global mobile device market is only 0.3%. However, if the CEO of Microsoft said that they will release smart phones with the updated functionality, the company itself, this idea is not all support.
Inventor and technical employee of Microsoft Alex Kipman, he invented the HoloLens headset, sure to engage in the production of smartphones is pointless, this product is no longer relevant and to develop it is meaningless, since continue to move nowhere. Time virtual and augmented reality. They can broadcast the content to the user without using the display.
This idea is shared by mark Zuckerberg, the founder and head of the largest social networking site Facebook. In his opinion, devices augmented reality may soon replace even the usual televisions. Regina Dugan, who heads the Department of innovative development at Facebook, said that smartphones take up too much of our time and attention, thereby harming the real fellowship. While AR technology will allow people to be simultaneously in two worlds — real and virtual. Analysts believe that Apple also priderjivaetsya new trends. So instead of smartphones, the brand will soon introduce the AR device in the company for several years working on new gadgets.
Source: bloomberg.com, theverge.com
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