155311 Apple Vision Pro Zeiss lens inserts might be $300

Apple Vision Pro Zeiss lens inserts might be $300



When Apple announced the Vision Pro headset during WWDC23, it also announced a pair of Zeiss vision correction inserts that could slot into each eye of the headset over the displays.

These magnetically attach to the inside of the headset and can easily be taken out when not needed. Say for example, when someone else who doesn’t need vision correction wants to use the headset. As the lenses are made by Zeiss and they’re for an Apple product, they probably won’t be anywhere near inexpensive. Apple didn’t officially announce pricing but that doesn’t mean there isn’t a potential range.

A tweet from Bloomberg’s Mark Gurman suggests that Apple could charge anywhere from $300 to $600 per pair for the Zeiss vision correction inserts. Turning an already expensive product into a setup that could end up costing more than some high-end gaming PCs. And that’s before you factor in the price of any other potential accessories, as well as taxes and fees.

Apple Vision Pro Zeiss inserts will be necessary for some users

Chances are if you’re willing to spend $3,499 on an AR/VR headset, you’re probably willing to spend the extra $300-$600 you might need for these Zeiss inserts. But that won’t necessarily apply to every user. Surely there will be some that either can’t or would prefer not to spend that extra money.

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But for people where vision correction lenses would be necessary, the only option would be to not buy the headset. At least if they couldn’t spend the extra money on the lens inserts. More to the point, if these prices are accurate it really puts into perspective how much this setup will cost.

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At minimum you’re looking at $3,799. And at most you’re looking $3,999. Assuming you aren’t counting the tax or any extra money for additional add-ons. All that being said, eventually, these prices are likely to go down. Even if it might be a while.

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